By offering the Ruud KwikComfort® Financing credit card program, you can provide a variety of financing options to your customers. This program helps your customers get the Ruud home system they need with a convenient monthly payment plan that fits their budget.
UNDERSTANDING YOUR CUSTOMERS
Financing can benefit all types of customers:
1) Cash Management – Customers that take advantage of special financing offers and save on-hand cash for other things.
2) Upgrading – Customers that use financing to purchase a better product than available by using on-hand cash.
3) Budgeting – Customers want to stay on budget and use financing to purchase at this time.
While understanding your customers’ needs, it is also important to remember these guidelines when offering financing options:
Present financing options to every consumer every time, early in the sales process in a clear and transparent manner.
Give the consumer choices. Let them choose the promotional plan that works best for them.